Your landing page’s weakest score is Trust.
How Sun Life / DentaQuest ranks
- 1.
Spirit Dental71
- 2.
Denta68
- 3.
Beam Benefits59
- 4.
Guardian Direct58
- 5.
Delta Dental56
- 6.
Sun Life / DentaQuest50
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Sun Life / DentaQuest | "a Sun Life company" parent-brand lockup in the header logo |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| implicit context Delta Dental may benefit from pre-existing familiarity among its target audience. | |
| implicit context Guardian Direct may benefit from pre-existing familiarity among its target audience. | |
| Trustpilot widget: "Excellent" five-star rating with "1,714 reviews on Trustpilot" |
Mobile web
44PoorThe phone experience as a first-class citizen.
123- Cookie consent banner — The 'We value Sun Life / DentaQuest's privacy' overlay covers the insurance selector and plan field, blocking the form mid-completion with no conversion-valuable CTA.
- Cybersecurity alert banner — The red incident banner consumes the top ~100px of the viewport, pushing the hero and form further down.
- Truncated Select field — The 'Select' dropdown is half-hidden behind the cookie banner, leaving a clipped, confusing form control.
Value props
48PoorTitle, subtitle, hero — do they sell the product's true value?
Sun Life / DentaQuest’s headline
WELCOME, MEMBERS
Let's get started.
Working
Could improve
Information hierarchy
52FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
63FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Sun Life / DentaQuest compares
Recommended rewrites