Beam Benefitshttps://beambenefits.com/

Your landing page’s weakest score is Trust.

How Beam Benefits ranks

  1. 1.Spirit Dental71
  2. 2.Denta68
  3. 3.Beam Benefits59
  4. 4.Guardian Direct58
  5. 5.Delta Dental56
  6. 6.Sun Life / DentaQuest50
Fix Trust
59Growth scoreupdated

category scores

Trust44CTA58
category scoresShowHide
Trust44CTA58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Spirit Dental
Trust read
Beam BenefitsNo visible trust signal identified.
DentaNo visible trust signal identified.
Sun Life / DentaQuest"a Sun Life company" parent-brand lockup in the header logo
Delta Dentalimplicit context Delta Dental may benefit from pre-existing familiarity among its target audience.
Guardian Directimplicit context Guardian Direct may benefit from pre-existing familiarity among its target audience.
Spirit DentalTrustpilot widget: "Excellent" five-star rating with "1,714 reviews on Trustpilot"

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Beam Benefits
Spirit Dentalin-product action
Denta
Sun Life / DentaQuestin-product action

Problems

  • no action verb — reads as a label
  • four equal CTAs split attention
  • no payoff or benefit implied
  • buried below fold on desktop

Mobile web

62Fair

The phone experience as a first-class citizen.

Beam Benefits mobile capture for Mobile web

What works

What to improve

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Beam Benefits’s headlineBenefits simplifiedDental, vision, life, disability, and supplemental health. Our plans are easy to understand, easy to implement, and even easier to use.

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Beam Benefits desktop capture for Information hierarchy

What works

What to improve