Delta Dentalhttps://deltadental.com/

Your landing page’s weakest score is CTA.

How Delta Dental ranks

  1. 1.Spirit Dental71
  2. 2.Denta68
  3. 3.Beam Benefits59
  4. 4.Guardian Direct58
  5. 5.Delta Dental56
  6. 6.Sun Life / DentaQuest50
Fix CTA
56Growth scoreupdated

category scores

CTA48Trust48
category scoresShowHide
CTA48Trust48

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Delta Dental
Spirit Dentalin-product action
Denta
Sun Life / DentaQuestin-product action
Beam Benefits
Guardian Direct

Problems

  • no action verb — noun label
  • chevron-only affordance, no promise
  • three equal cards, no primary path
  • doesn't say what click delivers

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Spirit Dental
Trust read
Delta Dentalimplicit context Delta Dental may benefit from pre-existing familiarity among its target audience.
DentaNo visible trust signal identified.
Beam BenefitsNo visible trust signal identified.
Sun Life / DentaQuest"a Sun Life company" parent-brand lockup in the header logo
Guardian Directimplicit context Guardian Direct may benefit from pre-existing familiarity among its target audience.
Spirit DentalTrustpilot widget: "Excellent" five-star rating with "1,714 reviews on Trustpilot"

Mobile web

58Fair

The phone experience as a first-class citizen.

Delta Dental mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Delta Dental desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Delta Dental’s headlineDental insurance from the nation's leading provider

Working

Could improve