Risely AIYC S25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

8070605040Element451 70 on May 11 (Wayback)Element451 58 on Jun 20 (Wayback)Element451 57 on Jul 16 (Wayback)Element451 57 on Jul 27 (Wayback)Element451 56 on Aug 18 (Wayback)Element451 58 on Sep 3 (Wayback)Element451 68 on Sep 24 (Live)Ellucian 50 on Jun 17 (Wayback)Ellucian 52 on Jul 2 (Wayback)Ellucian 51 on Jul 17 (Wayback)Ellucian 50 on Aug 12 (Wayback)Ellucian 50 on Aug 28 (Wayback)Ellucian 51 on Sep 6 (Wayback)Ellucian 60 on Sep 22 (Live)EAB 71 on Jun 6 (Wayback)EAB 67 on Jun 16 (Wayback)EAB 61 on Jul 13 (Wayback)EAB 62 on Jul 28 (Wayback)EAB 67 on Aug 14 (Wayback)EAB 68 on Sep 8 (Wayback)EAB 66 on Sep 22 (Live)Mainstay 54 on Apr 17 (Wayback)Mainstay 52 on Jun 25 (Wayback)Mainstay 51 on Aug 30 (Wayback)Mainstay 61 on Sep 22 (Live)Ocelot 51 on Sep 22 (Live)Risely AI 67 on Jun 4 (Wayback)Risely AI 65 on Sep 22 (Live)Jun 4Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202665LiveOverall −2 · Trust −6 · Mobile web −6Viewing
  2. Jun 4, 202667First tracked report — strongest Mobile web 78, weakest Trust 48View →

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Risely AI
Mainstay
Ocelot
Element451
EAB
Trust read
Risely AI"Agentic intelligence across every part of campus" panel with department modules like "Financial Aid Intelligence — conf
Element451"We're teaming up with NVIDIA to bring smarter data to higher ed." partnership banner
EllucianEllucian Live 2027 Call for Proposals conference banner
EAB"See what 2,500+ parents say about AI, the value of college, and how they help students decide."
MainstayLogo row of Georgia State University, College Advising Corps, Texas Higher Education Coordinating Board, and Hillsboroug
Ocelot"DECADES OF EXPERIENCE . MILLIONS OF STUDENTS . 500+ INSTITUTIONS" strip with logos for Empire State University, CSU Glo

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Seven-item dropdown nav — Seven equal-weight dropdown menus give the visitor a dozen-plus exit paths before the hero CTA can win attention.
  2. Duplicate demo buttons — The nav 'Schedule a demo' pill duplicates the hero CTA at equal visual weight, splitting the fold's single action into two.
  3. Five intelligence cards — Five same-weight cards plus a floating chip compete as one dense block, asking the visitor to process six messages at once.

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Risely AI
EAB

Problems

  • 'Schedule' feels like a time cost
  • sales-gated, no instant value
  • no header-language echo

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Risely AI’s headline sellsWelcome to the Agentic Campus™ that keeps every degree on schedule.Risely connects every system on campus, unifies your data into one living record of the institution, and gives every department AI agents that work from it: more capacity, faster answers, and nothing lost between offices.

Working

  • Outcome-led rotating tail names real pains
  • Subhead states the mechanism plainly
  • Hero demo shows agents on a real scenario

Could improve

  • Zero numbers or proof points in fold
  • 'Agentic Campus™' assumes AI literacy
  • 'More capacity, faster answers' unquantified

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Six-line hero headline — Headline scales down too little, wrapping into six tall lines that dominate the fold.
  2. Long subhead paragraph — Six lines of body copy stack under the headline and push the CTA to the fold edge.
  3. Schedule a demo button — Primary CTA sits at the very bottom of the viewport and stops short of full-bleed width.

Competitors

inferred from product, audience, and value prop