Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
51Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Interstitial announcement modal — A merger-announcement popup fully replaces the fold, hiding Ocelot's headline, value prop, and product CTA behind an extra step.
  2. Learn More link — The only visible action routes to acquisition news, not to Ocelot's product conversion, and is styled as a low-weight text link.
  3. Close button placement — The teal CLOSE sits detached in the top-right outside the modal artwork, easy to miss and mismatched with the banner's palette.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Ocelot’s headline vagueOcelot, Ivy.ai, and Gravyty unite to transform the future of engagementGravyty Launches Ivy & Ocelot, Higher Education's Most Trusted AI Assistant

Working

  • Strong proof strip: 500+ institutions
  • Pain copy names staff burnout
  • Real university logos add trust

Could improve

  • Desktop fold is a merger popup
  • Announcement copy, not value prop
  • Product's job never shown or stated

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Start the conversation
Ocelot

How Ocelot compares

Recommended rewrites

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Ocelot desktop capture for Trust

How Ocelot compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

Ocelot mobile capture for Mobile web

What works

What to improve