Mainstayhttps://mainstay.com/

Your landing page’s weakest score is Value props.

How Mainstay ranks

  1. 1.Element45168
  2. 2.EAB66
  3. 3.Risely AI65
  4. 4.Mainstay61
  5. 5.Ellucian60
  6. 6.Ocelot51
Fix Value props
61Growth scoreupdated

category scores

Value props54Information hierarchy62
category scoresShowHide
Value props54Information hierarchy62

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

Mainstay’s headline vagueHuman-centered, AI-enhancedConversation that builds connection Engagement that drives outcomes

Working

  • Warm student imagery matches audience
  • Credible higher-ed logos in the fold
  • Mobile eyebrow "Student Success" adds context

Could improve

  • Headline never says what Mainstay does
  • "Outcomes" unnamed — no metric or noun
  • Zero numbers anywhere in the fold

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent banner — Full-width overlay with red ACCEPT button styled at the same weight as the hero CTA, hijacking the bottom of the fold.
  2. Nav dropdown menus — Six top-level items, five with dropdowns, plus Log in and search — roughly a dozen exit paths outranking one conversion.
  3. Hero headline contrast — White serif 'Human-centered, AI-enhanced' sits over four busy photo panels, thinning legibility at the seams.
  4. Partner logos strip — Logos are half-cropped by the fold and overlapped by the cookie banner, reading as clutter rather than proof.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Mainstay desktop capture for Trust

How Mainstay compares

Trust read

Mobile web

62Fair

The phone experience as a first-class citizen.

Mainstay mobile capture for Mobile web

What works

What to improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mainstay

How Mainstay compares

Recommended rewrites