Your landing page’s weakest score is Trust.

Fix Trust
60Growth scoreupdated

category scores

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Trust

42Poor

Proof that the product is real, competent, and safe to try.

Ellucian
Mainstay
Ocelot
Element451
EAB
Trust read
EllucianEllucian Live 2027 Call for Proposals conference banner
Risely AI"Agentic intelligence across every part of campus" panel with department modules like "Financial Aid Intelligence — conf
Element451"We're teaming up with NVIDIA to bring smarter data to higher ed." partnership banner
EAB"See what 2,500+ parents say about AI, the value of college, and how they help students decide."
MainstayLogo row of Georgia State University, College Advising Corps, Texas Higher Education Coordinating Board, and Hillsboroug
Ocelot"DECADES OF EXPERIENCE . MILLIONS OF STUDENTS . 500+ INSTITUTIONS" strip with logos for Empire State University, CSU Glo

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Ellucian’s headline vagueThe System of Intelligence That Gives Higher Ed Its Edge

Working

  • Names the higher-ed audience clearly
  • "Purpose Built AI" signals domain focus
  • Single clear CTA: Request a Demo

Could improve

  • No subhead explains what the product does
  • "Edge" and "intelligence" are abstractions
  • VR hero image demonstrates nothing

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ellucian

How Ellucian compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Ellucian desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Ellucian mobile capture for Mobile web

What works

What to improve