EABhttps://eab.com/

Your landing page’s weakest score is Trust.

How EAB ranks

  1. 1.Element45168
  2. 2.EAB66
  3. 3.Risely AI65
  4. 4.Mainstay61
  5. 5.Ellucian60
  6. 6.Ocelot51
Fix Trust
66Growth scoreupdated

category scores

Trust48Value props54
category scoresShowHide
Trust48Value props54

Trust

48Poor

Proof that the product is real, competent, and safe to try.

EAB
Mainstay
Ocelot
Element451
Trust read
EAB"See what 2,500+ parents say about AI, the value of college, and how they help students decide."
Risely AI"Agentic intelligence across every part of campus" panel with department modules like "Financial Aid Intelligence — conf
Element451"We're teaming up with NVIDIA to bring smarter data to higher ed." partnership banner
EllucianEllucian Live 2027 Call for Proposals conference banner
MainstayLogo row of Georgia State University, College Advising Corps, Texas Higher Education Coordinating Board, and Hillsboroug
Ocelot"DECADES OF EXPERIENCE . MILLIONS OF STUDENTS . 500+ INSTITUTIONS" strip with logos for Empire State University, CSU Glo

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

EAB’s headline vagueRethink How You Reach Today's FamiliesSee what 2,500+ parents say about AI, the value of college, and how they help students decide.

Working

  • "2,500+ parents" adds concrete proof
  • Speaks to enrollment leaders' real worry
  • Clear single CTA: Read the Report

Could improve

  • Never says what EAB actually does
  • No outcome or result named
  • Hero art decorates, demonstrates nothing

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

EAB desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

EAB mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

EAB

How EAB compares

Recommended rewrites