Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Element451
Mainstay
Ocelot
Trust read
Element451"We're teaming up with NVIDIA to bring smarter data to higher ed." partnership banner
Risely AI"Agentic intelligence across every part of campus" panel with department modules like "Financial Aid Intelligence — conf
EllucianEllucian Live 2027 Call for Proposals conference banner
EAB"See what 2,500+ parents say about AI, the value of college, and how they help students decide."
MainstayLogo row of Georgia State University, College Advising Corps, Texas Higher Education Coordinating Board, and Hillsboroug
Ocelot"DECADES OF EXPERIENCE . MILLIONS OF STUDENTS . 500+ INSTITUTIONS" strip with logos for Empire State University, CSU Glo

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Element451
EAB
Risely AI

Problems

  • 'Book' a demo feels costly
  • 4 words, over the 3-word ideal
  • conflicts with header's 'Get a Demo'
  • no low-commitment alternative

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Element451’s headlineYour Students Need More. Your Team Can't Do It Alone.Element451 brings AI agents to higher ed so your team can stop managing the workload and start moving students forward.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Element451 desktop capture for Information hierarchy

What works

What to improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Element451 mobile capture for Mobile web

What works

What to improve