Keyframe LabsYC P26 landing page report.
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Keyframe Labshttps://keyframelabs.com/

Your landing page’s weakest score is Trust.

How Keyframe Labs ranks

  1. 1.Tavus72
  2. 2.D-ID72
  3. 3.HeyGen70
  4. 4.Anam69
  5. 5.Keyframe Labs68
  6. 6.Soul Machines66
Fix Trust
68Growth scoreupdated

category scores

Trust62Mobile web62Information hierarchy68Value props72CTA78
category scoresShowHide
Trust62Mobile web62Information hierarchy68Value props72CTA78

Score over time

80706050403020Tavus 67 on Apr 12 (Wayback)Tavus 67 on May 11 (Wayback)Tavus 70 on May 21 (Wayback)Tavus 69 on Jun 22 (Wayback)Tavus 70 on Aug 20 (Wayback)Tavus 69 on Sep 8 (Wayback)Tavus 72 on Sep 20 (Live)HeyGen 70 on Jun 18 (Wayback)HeyGen 71 on Jun 30 (Wayback)HeyGen 68 on Jul 17 (Wayback)HeyGen 69 on Jul 28 (Wayback)HeyGen 72 on Aug 27 (Wayback)HeyGen 70 on Sep 5 (Live)HeyGen 69 on Sep 11 (Wayback)D-ID 69 on Jun 2 (Wayback)D-ID 68 on Jun 12 (Wayback)D-ID 66 on Aug 1 (Wayback)D-ID 68 on Aug 8 (Wayback)D-ID 69 on Aug 26 (Wayback)D-ID 68 on Sep 10 (Wayback)D-ID 72 on Sep 20 (Live)Soul Machines 27 on Apr 3 (Wayback)Soul Machines 31 on May 9 (Wayback)Soul Machines 42 on Jul 18 (Wayback)Soul Machines 44 on Jul 27 (Wayback)Soul Machines 42 on Aug 3 (Wayback)Soul Machines 66 on Sep 20 (Live)Anam 69 on Sep 20 (Live)Keyframe Labs 66 on Apr 21 (Wayback)Keyframe Labs 67 on May 21 (Wayback)Keyframe Labs 65 on Jun 10 (Wayback)Keyframe Labs 67 on Jun 17 (Wayback)Keyframe Labs 68 on Sep 20 (Live)Apr 21May 21Jun 10Jun 17Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202668LiveOverall +1 · Trust +20 · Information hierarchy −4Viewing
  2. Jun 17, 202667Overall +2 · CTA +4 · Value props +4View →
  3. Jun 10, 202665Overall −2 · Value props −10 · CTA −4View →
  4. May 21, 202667Overall +1 · Value props +10 · Information hierarchy −4View →
  5. Apr 21, 202666First tracked report — strongest CTA 78, weakest Trust 42View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Keyframe Labs
D-ID
Trust read
Keyframe LabsEmbedded "// LIVE DEMO" avatar panel with a "Start Call" button
TavusInteractive "SPEAK WITH CHARLIE" live face-to-face video demo
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
D-ID"4.6 out of 5 average rating on G2" banner with star graphic at the top of the page
Soul MachinesPhotorealistic digital human avatar in the hero, showing the actual product output
Anam"Trusted by over 8,000 builders"

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized live-demo card — Eats over half the viewport and pushes both primary CTAs below the fold.
  2. Clipped Get started text — Overlay text is half-hidden behind the video and looks like a rendering bug.
  3. Cut-off TALK TO SALES — Primary CTA is sliced at the fold edge, so the tap target is not reachable on landing.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate Get Started CTAs — Three 'Get Started' variants (nav button, demo panel header, faded overlay text) compete at equal weight with 'Start Building', splitting the primary action four ways.
  2. Faded overlay text — The ghosted 'Get started' text over the avatar's forehead is barely legible and reads as a rendering glitch rather than a control.
  3. Talk to Sales button — Sits left of 'Start Building' in the scan path at near-equal size, so the sales exit is encountered before the primary action.
  4. Scrolling ticker strip — Marquee text is cut mid-word ('Y //') at the left edge, adding a moving distraction band right under the hero.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Keyframe Labs’s headline vagueBring AI to lifeInteractive avatars with photorealism, emotion and real-time latency. As low as $0.06/min.

Working

  • Concrete $0.06/min price anchor
  • Live demo shows product working
  • Subhead names real differentiators

Could improve

  • Headline could caption any AI product
  • No named outcome for the buyer
  • Ticker proof points cut off at edges

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Keyframe Labs
HeyGen

Problems

  • 4 competing labels split focus
  • primary below fold on mobile
  • nav says 'Get started', hero differs

Competitors

inferred from product, audience, and value prop
#1Tavustavus.io72 #2D-IDd-id.com72 #3HeyGenheygen.com70 #4Anamanam.ai69
#5Keyframe Labs68
#6Soul Machinessoulmachines.com66