Your landing page’s weakest score is Trust.

How Soul Machines ranks

  1. 1.Tavus72
  2. 2.D-ID72
  3. 3.HeyGen70
  4. 4.Anam69
  5. 5.Keyframe Labs68
  6. 6.Soul Machines66
Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Soul Machines
D-ID
Keyframe Labs
Tavus
HeyGen
Anam
Trust read
Soul MachinesPhotorealistic digital human avatar in the hero, showing the actual product output
Keyframe LabsEmbedded "// LIVE DEMO" avatar panel with a "Start Call" button
TavusInteractive "SPEAK WITH CHARLIE" live face-to-face video demo
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
D-ID"4.6 out of 5 average rating on G2" banner with star graphic at the top of the page
Anam"Trusted by over 8,000 builders"

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Soul Machines’s headline undersellsMeet Soul Machines Digital Workforce™Our ground-breaking platform empowers businesses to deploy truly human-like AI Agents into high-ROI roles, with intelligent orchestration across the AI stack.

Working

  • Avatar hero demonstrates human-likeness claim
  • Subhead names the offer: human-like AI Agents
  • Free trial CTA lowers commitment

Could improve

  • Headline announces, doesn't sell an outcome
  • No numbers, roles, or customer proof
  • Benefit strip is generic buzzwords

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Soul Machines desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Soul Machines mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Soul Machines

How Soul Machines compares

Recommended rewrites