Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

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Trust

62Fair

Proof that the product is real, competent, and safe to try.

Tavus
D-ID
Trust read
TavusInteractive "SPEAK WITH CHARLIE" live face-to-face video demo
Keyframe LabsEmbedded "// LIVE DEMO" avatar panel with a "Start Call" button
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
D-ID"4.6 out of 5 average rating on G2" banner with star graphic at the top of the page
Soul MachinesPhotorealistic digital human avatar in the hero, showing the actual product output
Anam"Trusted by over 8,000 builders"

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Speak With Charlie button — Bright green competing CTA styled at equal-or-higher weight than 'Start Building', splitting the primary action.
  2. Announcement banner — Hot pink Phoenix-4.5 banner with 'Learn more' link outranks the hero on contrast and adds an exit at the very top.
  3. Overlapping media window — Second 'Media' video panel peeks out behind the face-to-face window, adding a third competing focal block above the fold.
  4. Get Started button — Pink header CTA duplicates the hero action, giving the fold three same-colored buttons pulling the eye in different directions.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tavus

How Tavus compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Tavus’s headlineThe human interface for AIBuild real-time, life-like AI agents that can see, hear, respond, and even look like us. We call them PALs.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Tavus mobile capture for Mobile web

What works

What to improve