Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Anam
D-ID
Keyframe Labs
Tavus
HeyGen
Trust read
Anam"Trusted by over 8,000 builders"
Keyframe LabsEmbedded "// LIVE DEMO" avatar panel with a "Start Call" button
TavusInteractive "SPEAK WITH CHARLIE" live face-to-face video demo
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
D-ID"4.6 out of 5 average rating on G2" banner with star graphic at the top of the page
Soul MachinesPhotorealistic digital human avatar in the hero, showing the actual product output

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Anam’s headline undersellsCreate interactive avatars for your business

Working

  • Hero shows actual product output
  • Category is instantly legible
  • "8,000 builders" is real proof

Could improve

  • No subhead explaining the job
  • No outcome or use case named
  • "for Anam's business" is filler

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anam

How Anam compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Anam mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Anam desktop capture for Information hierarchy

What works

What to improve