HeyGenhttps://heygen.com/

Your landing page’s weakest score is Trust.

How HeyGen ranks

  1. 1.Synthesia83
  2. 2.Creatify79
  3. 3.Arcads77
  4. 4.HeyGen70
  5. 5.Captions70
  6. 6.vidalion.ai43
Fix Trust
70Growth scoreupdated

category scores

Trust58Mobile web64
category scoresShowHide
Trust58Mobile web64

Trust

58Fair

Proof that the product is real, competent, and safe to try.

HeyGen
Synthesia
Creatify
Trust read
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
vidalion.aiRealistic UGC-style skincare video frames with Korean captions arranged in a content-flow diagram
CreatifyRated 4.8/5 on G2
ArcadsNo visible trust signal identified.
Synthesia"OVER 2,000 FIVE-STAR REVIEWS ON G2" badge above the headline
CaptionsEmbedded editor widget: "Add footage to start" with "Create my video" button and example output thumbnails

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Promo banner — The Real Estate launch banner sits above the headline and, combined with the App Store bar on load, stacks two interruptions before the value statement.
  2. Headline wrap — "AI videos starring HeyGen, made in minutes" wraps tightly against the right edge, with the comma nearly clipped by the decorative shape.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

HeyGen desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

HeyGen’s headlineAI videos starring you, made in minutesBe everywhere without being everywhere.

Working

Could improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HeyGen

How HeyGen compares

Recommended rewrites