Code FourYC P25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

757065605550Axon (Draft One) 60 on Apr 21 (Wayback)Axon (Draft One) 57 on May 18 (Wayback)Axon (Draft One) 58 on Jun 16 (Wayback)Axon (Draft One) 61 on Jun 29 (Wayback)Axon (Draft One) 61 on Aug 28 (Wayback)Axon (Draft One) 62 on Sep 8 (Wayback)Axon (Draft One) 59 on Sep 21 (Live)Abel 63 on Sep 21 (Live)Truleo 67 on Apr 1 (Wayback)Truleo 70 on May 4 (Wayback)Truleo 68 on Jun 23 (Wayback)Truleo 67 on Aug 7 (Wayback)Truleo 70 on Sep 20 (Live)Peregrine 62 on Apr 13 (Wayback)Peregrine 63 on May 12 (Wayback)Peregrine 60 on Jun 12 (Wayback)Peregrine 60 on Jun 23 (Wayback)Peregrine 67 on Aug 6 (Wayback)Peregrine 58 on Sep 1 (Wayback)Peregrine 68 on Sep 20 (Live)Mark43 63 on Sep 21 (Live)Code Four 72 on Apr 19 (Wayback)Code Four 71 on May 26 (Wayback)Code Four 68 on Jun 23 (Wayback)Code Four 66 on Jul 20 (Wayback)Code Four 68 on Sep 21 (Live)Apr 19May 26Jun 23Jul 20Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202668LiveOverall +2 · CTA +10 · Value props −10Viewing
  2. Jul 20, 202666Overall −2 · CTA −4 · Trust −4View →
  3. Jun 23, 202668Overall −3 · CTA −6 · Mobile web −4View →
  4. May 26, 202671Overall −1 · Mobile web +16 · Value props −10View →
  5. Apr 19, 202672First tracked report — strongest Value props 82, weakest Trust 64View →

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Code Four
Truleo
Trust read
Code FourBody-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame
Axon (Draft One)Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero)
AbelNo visible trust signal identified.
Truleo"FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline
Peregrine"18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture
Mark43Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Code Four’s headline undersellsTHE AI PLATFORM FOR LAW ENFORCEMENTAI police report writing, source-linked evidence search, investigative intelligence, and mobile-first field capture — built around real officer workflows.

Working

  • Subhead lists four concrete capabilities
  • Hero image shows AI annotating real bodycam footage
  • Audience is unmistakable: law enforcement

Could improve

  • H1 is a category label, not a value claim
  • No numbers or proof points in the fold
  • No emotional payoff (time saved, relief) named

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. LET'S CONNECT toast — Duplicates the demo ask under a different verb and covers the product footage that proves the promise.
  2. Seven-link nav row — Seven equal-weight links plus SIGN IN pull attention away before the visitor reaches REQUEST A DEMO.
  3. Insights top banner — A second above-the-headline exit path competing with the hero message on first scan.
  4. LET'S CONNECT nav button — Boxed nav CTA rivals REQUEST A DEMO in weight, splitting the fold's single action.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Code Four
Truleo

Problems

  • 'Request' feels costly and slow
  • competes with 'Let's Connect' labels
  • no instant or self-serve path

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Let's Connect pop-up — Covers the lower third and pushes a duplicate secondary CTA over the product video.
  2. Insights announcement banner — Stacks a second header row above the logo, shrinking the hero's share of the first viewport.

Competitors

inferred from product, audience, and value prop