chrtYC P25 landing page report.
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chrthttps://chrt.com/

Your landing page’s weakest score is Trust.

How chrt ranks

  1. 1.chrt69
  2. 2.Tive64
  3. 3.FourKites62
  4. 4.Vizion56
  5. 5.project4455
  6. 6.Shippeo54
Fix Trust
69Growth scoreupdated

category scores

Trust52CTA68Value props68Information hierarchy72Mobile web83
category scoresShowHide
Trust52CTA68Value props68Information hierarchy72Mobile web83

Score over time

75706560555045project44 51 on Apr 7 (Wayback)project44 53 on Jun 25 (Wayback)project44 52 on Jul 14 (Wayback)project44 51 on Aug 19 (Wayback)project44 55 on Sep 22 (Live)FourKites 70 on Apr 18 (Wayback)FourKites 69 on May 4 (Wayback)FourKites 70 on May 23 (Wayback)FourKites 70 on Jul 13 (Wayback)FourKites 62 on Sep 20 (Live)Shippeo 67 on Apr 23 (Wayback)Shippeo 62 on May 4 (Wayback)Shippeo 53 on May 15 (Wayback)Shippeo 61 on Aug 13 (Wayback)Shippeo 54 on Sep 20 (Live)Tive 69 on Jul 15 (Wayback)Tive 64 on Sep 21 (Live)Vizion 52 on Apr 27 (Wayback)Vizion 54 on May 20 (Wayback)Vizion 54 on Jun 3 (Wayback)Vizion 52 on Jun 13 (Wayback)Vizion 54 on Jul 11 (Wayback)Vizion 56 on Sep 21 (Live)chrt 69 on Mar 27 (Wayback)chrt 55 on Jul 18 (Wayback)chrt 69 on Sep 21 (Live)Mar 27Jul 18Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202669LiveOverall +14 · Mobile web +31 · CTA +26Viewing
  2. Jul 18, 202655Overall −14 · CTA −28 · Information hierarchy −18View →
  3. Mar 27, 202669First tracked report — strongest Information hierarchy 76, weakest Trust 58View →

Trust

52Fair

Proof that the product is real, competent, and safe to try.

chrt
project44
Vizion
Trust read
chrt"Backed by Y Combinator" badge below the hero CTAs
project44"project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner
FourKitesimplicit context FourKites may benefit from pre-existing familiarity among its target audience.
Shippeo"Customs Clearance — ETA: 18 MAR // 16:15" product-style ETA card in the hero
TiveTemperature readout overlay "35.1°F — SHIPMENT #3410" hinting at real-time condition monitoring
VizionDetailed BoxTrack product UI showing real shipment tracking rows with container IDs, statuses, and ETAs

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

chrt
Tive

Problems

  • 'Book' feels like a sales-call cost
  • desktop button small vs headline
  • no payoff or value in the label

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

chrt’s headline sellsSee what's moving. Fix what's not.chrt is an AI-native platform for managing time-critical logistics, built for freight forwarders, couriers, and shippers.

Working

  • Headline nails visibility + action tension
  • Subhead names exact audiences
  • Hero image demonstrates live tracking overlays

Could improve

  • No numbers or measurable outcomes
  • 'AI-native platform' is category-speak
  • Ticker specifics buried at fold edge

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Sign Up button — Second CTA styled at near-equal weight beside Book Demo splits the primary action in both hero and nav.
  2. Hero body text — White paragraph sits on a mid-tone busy sky with no scrim, forcing the reader to fight the background for the value prop.
  3. Bottom ticker strip — Scrolling telemetry tape adds a fourth competing message layer at the fold's edge without aiding the argument.
  4. Floating shipment overlays — Low-contrast data cards with connector lines are barely legible, reading as noise rather than product proof.

Mobile web

83Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Sign Up button — Transparent outline style washes out against the busy aircraft photo, making the secondary CTA hard to see.
  2. Bottom ticker strip — Marquee text is clipped mid-word ("ITICAL LOGISTICS EXPERTS"), reading as broken on the mobile viewport.
  3. Body paragraph copy — White text sits directly on a mottled sky photo with no scrim, dropping contrast on the lighter cloud areas.

Competitors

inferred from product, audience, and value prop
#1chrt69
#2Tivetive.com64 #3FourKitesfourkites.com62 #4Vizionvizionapi.com56 #5project44project44.com55 #6Shippeoshippeo.com54