Your landing page’s weakest score is Trust.
How Redoubt Insurance ranks
60Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Redoubt Insurance | Coverage card listing "Contractor setup — General liability, COIs, workers comp" and "Trucking operations — Liability, c |
| Five-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is | |
| Rated 4.7/5 (5056 reviews) | |
| "1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel | |
| "An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header | |
| "Huckleberry by PAYCHEX" logo lockup |
Mobile web
48PoorThe phone experience as a first-class citizen.
1234- Hamburger hides CTAs — Both "CALL US!" and "TEXT US!" buttons are collapsed into the menu, leaving no visible CTA in the fold.
- Oversized hero headline — Desktop-scale type wraps into five massive lines and pushes the intro copy and any action off-screen.
- Two-line eyebrow badge — "UTAH-BASED COMMERCIAL INSURANCE AGENCY" wraps awkwardly and eats fold space before the headline starts.
- Buried industries link — The only tappable element in the fold is a low-contrast secondary text link at the very bottom.
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- absent from mobile fold
- nav-only; no hero CTA
- phone call feels costly
- no value framing like 'free quote'
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Seven-line body paragraph — A text wall under the headline forces heavy reading and buries the industries link at its tail.
- TEXT US! button — Same size and position as CALL US!, splitting the primary action into two equal-weight choices.
- Coverage card subhead — "Coverage built around the work" is bold enough to compete with the main headline for first read.
- Industries text link — "Click here for the full list of industries" is the only underlined element, drawing clicks away from calling.
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Redoubt Insurance’s headline sells
Commercial insurance for businesses that need to move quickly.
Redoubt is a Utah-based commercial insurance agency, but we work with businesses nationwide. We believe your insurance is an extension of your finances, and as such it deserves our full attention. Every customer we work with gets a tailored
Working
- Speed hook fits contractor urgency
- Card demos real scope: COIs, cargo, renewals
- Names niches: contractors, trucking
Could improve
- Subhead is a 7-line paragraph
- No numbers backing the speed claim
- Philosophy copy buries the outcome