ParrotYC F25 landing page report.
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Parrothttps://parrotapp.com/

Your landing page’s weakest score is Information hierarchy.

How Parrot ranks

  1. 1.Lingopie82
  2. 2.Memrise79
  3. 3.Busuu77
  4. 4.Duolingo76
  5. 5.Babbel76
  6. 6.Parrot74
Fix Information hierarchy
74Growth scoreupdated

category scores

Information hierarchy68CTA68Mobile web72Trust76Value props84
category scoresShowHide
Information hierarchy68CTA68Mobile web72Trust76Value props84

Score over time

908070605040Duolingo 76 on May 12 (Wayback)Duolingo 75 on May 26 (Wayback)Duolingo 78 on Jun 8 (Wayback)Duolingo 78 on Jun 23 (Wayback)Duolingo 78 on Jul 8 (Wayback)Duolingo 77 on Jul 21 (Wayback)Duolingo 76 on Aug 5 (Live)Babbel 73 on May 12 (Wayback)Babbel 71 on May 27 (Wayback)Babbel 73 on Jun 10 (Wayback)Babbel 75 on Jun 24 (Wayback)Babbel 75 on Jul 8 (Wayback)Babbel 76 on Jul 21 (Wayback)Babbel 76 on Aug 5 (Live)Busuu 74 on May 12 (Wayback)Busuu 74 on May 27 (Wayback)Busuu 74 on Jun 9 (Wayback)Busuu 74 on Jun 24 (Wayback)Busuu 73 on Jul 8 (Wayback)Busuu 74 on Jul 22 (Wayback)Busuu 77 on Aug 5 (Live)Memrise 67 on May 12 (Wayback)Memrise 74 on May 26 (Wayback)Memrise 74 on Jun 11 (Wayback)Memrise 73 on Jun 23 (Wayback)Memrise 75 on Jul 6 (Wayback)Memrise 74 on Jul 20 (Wayback)Memrise 79 on Aug 5 (Live)Lingopie 70 on May 8 (Wayback)Lingopie 68 on May 17 (Wayback)Lingopie 70 on Jun 5 (Wayback)Lingopie 80 on Jul 10 (Wayback)Lingopie 78 on Jul 31 (Wayback)Lingopie 81 on Aug 15 (Wayback)Lingopie 82 on Sep 22 (Live)Parrot 52 on Jun 17 (Wayback)Parrot 51 on Jul 11 (Wayback)Parrot 74 on Sep 22 (Live)Jun 17Jul 11Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202674LiveOverall +23 · Trust +34 · Information hierarchy +20Viewing
  2. Jul 11, 202651Overall −1 · CTA +6 · Trust −6View →
  3. Jun 17, 202652First tracked report — strongest Value props 68, weakest CTA 42View →

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Two equal download buttons — "Download on the App Store" and "Available on Android & Web" sit side by side at equal size, splitting the click and neither matching the nav's "Try for $0.00" action.
  2. Nav link row — Five exits (Explore, Grammar, Blog, Wall of Love, Stories) plus two dropdowns sit at the same eye level as the hero, leaking attention before the pitch lands.
  3. Try for $0.00 button — The strongest-styled CTA is tucked in the top-right corner, outside the hero scan path and disconnected from the download buttons below the headline.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Parrot
Busuu
Lingopie
Duolingo
Babbelin-product action
Memrise

Problems

  • '$0.00' reads as a price, not free
  • hero buttons are store badges, not CTA
  • desktop CTA is a small nav button
  • competes with two download buttons

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Stacked store buttons — Two large download buttons compete with the sticky 'Try for $0.00' CTA, splitting the tap decision three ways.
  2. Y Combinator badge — Oversized badge plus avatar row pushes the headline a third of the viewport down before the value statement lands.
  3. Sticky CTA overlaps phones — The sticky bar covers the app screenshots, cutting off the product preview mid-render.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Parrot
Memrise
Lingopie
Trust read
Parrot"Trusted by over 620,873 learners" with avatar row
DuolingoCourse selector strip listing English, Chess, Math, Spanish, French, German, Italian, Portuguese
BabbelOver 25 million subscriptions sold!
BusuuTrustpilot rating: "Great" 4.5 stars, "19,381 reviews on Trustpilot"
Memrise"1.5m ratings" five-star strip with App Store/Google Play badges and "80m learners" beneath the Get Started CTA
Lingopie"★★★★★ 4.8 on Trustpilot" badge next to "2M+ Learners worldwide" with learner avatars

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Parrot’s headline sellsLearn Spanish Fastwith the Parrot Method

Working

  • Outcome named plainly: learn Spanish fast
  • 620,873 learners is concrete social proof
  • Phone mockups demonstrate the actual product

Could improve

  • Headline is generic vs. any competitor
  • 'Parrot Method' unexplained in subhead
  • Differentiator buried in body paragraph

Competitors

inferred from product, audience, and value prop
#1Lingopielingopie.com82 #2Memrisememrise.com79 #3Busuubusuu.com77 #4Duolingoduolingo.com76 #5Babbelbabbel.com76
#6Parrot74