CaseyYC F25 landing page report.
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Caseyhttps://caseyinsure.com/

Your landing page’s weakest score is Value props.

How Casey ranks

  1. 1.Simply Business78
  2. 2.Coverdash76
  3. 3.Insureon72
  4. 4.Next Insurance71
  5. 5.Casey69
  6. 6.CoverWallet65
Fix Value props
69Growth scoreupdated

category scores

Value props58Trust58Mobile web72CTA76Information hierarchy82
category scoresShowHide
Value props58Trust58Mobile web72CTA76Information hierarchy82

Score over time

85807570656055Next Insurance 73 on May 17 (Wayback)Next Insurance 74 on Jun 6 (Wayback)Next Insurance 74 on Jun 29 (Wayback)Next Insurance 72 on Jul 21 (Wayback)Next Insurance 69 on Aug 23 (Wayback)Next Insurance 71 on Sep 2 (Wayback)Next Insurance 71 on Sep 20 (Live)Coverdash 74 on Apr 16 (Wayback)Coverdash 77 on May 14 (Wayback)Coverdash 76 on Sep 22 (Live)Insureon 70 on May 18 (Wayback)Insureon 72 on Jun 3 (Wayback)Insureon 72 on Jun 17 (Wayback)Insureon 73 on Jun 27 (Wayback)Insureon 73 on Jul 18 (Wayback)Insureon 70 on Sep 7 (Wayback)Insureon 72 on Sep 22 (Live)Simply Business 66 on Apr 20 (Wayback)Simply Business 62 on May 5 (Wayback)Simply Business 61 on May 17 (Wayback)Simply Business 61 on Jun 9 (Wayback)Simply Business 61 on Jun 24 (Wayback)Simply Business 60 on Aug 2 (Wayback)Simply Business 78 on Sep 20 (Live)CoverWallet 65 on Sep 20 (Live)Casey 61 on May 16 (Wayback)Casey 69 on Sep 22 (Live)May 16Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202669LiveOverall +8 · Trust +26 · Information hierarchy +18Viewing
  2. May 16, 202661First tracked report — strongest CTA 72, weakest Trust 32View →

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Casey’s headline vagueBusiness insurance that has your back.

Working

  • Names the category instantly
  • Warm, protective emotional tone
  • Carrier logos + '100 more' add proof

Could improve

  • No subhead adds any specifics
  • 'Has Casey's back' fits any insurer
  • Hero art decorates, shows nothing

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Casey
Insureon
Simply Business
Next Insurance
Coverdash
Trust read
CaseyCarrier logo bar: Progressive, CNA, GEICO, Hiscox, Chubb, AmTrust "+ 100 MORE"
Next InsuranceRated 4.7/5 (5056 reviews)
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA
InsureonTrustpilot rating "Excellent" with "2,394 reviews on Trustpilot" beside the headline
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel
CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero pattern graphic — Decorative art consumes the top ~450px, pushing the headline and CTA below the first viewport.
  2. Get a quote button — Primary CTA sits far down the page and shares the row with Call us instead of running full-bleed.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Casey
Simply Businessin-product action
Coverdash
Next Insurance
Insureon

Problems

  • 'quote' implies sales follow-up
  • no time or effort promise
  • no header echo ('has Casey's back')

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Duplicate quote buttons — Header "Get a quote" duplicates the hero CTA at equal dark weight, splitting the primary action's visual claim.
  2. Phone shown twice — The nav phone number repeats the hero's "Call (513) 866-3655" pill, adding a redundant exit in the scan path.

Competitors

inferred from product, audience, and value prop
#1Simply Businesssimplybusiness.com78 #2Coverdashcoverdash.com76 #3Insureoninsureon.com72 #4Next Insurancenextinsurance.com71
#5Casey69
#6CoverWalletcoverwallet.com65