How common is a dedicated onboarding screen in web products?
44% of tracked web companies have an onboarding screen captured: 294 of 671, across 927 labeled screens.[1][2] Onboarding is 100% in-product — it begins after authentication in this corpus, not before.[3] SaaS invests the most: in the SaaS vertical, onboarding (42 screens) is the 2nd-largest surface after editor.[4]
44% of tracked web companies (294 of 671) have an onboarding screen; 927 in all, all in-product — Lazyweb Research, July 2026.
The finding
Onboarding ranks 7th of 15 types by volume (927 screens) and by coverage (294 of 671, 43.8%).[1][2] All 927 onboarding screens are in-product, meaning they sit after signup, not in the marketing funnel.[3] The named leaders skew toward productivity and B2B tools:
| Company | Onboarding screens |
|---|---|
| sunsama | 16 |
| confluence | 15 |
| google-workspace | 14 |
| lu-ma | 13 |
| nextdoor | 13 |
| hubspot | 13 |
How to apply it
Onboarding is 100% in-product, so treat it as a post-auth guided-setup surface, not a pre-signup marketing sequence.[3] In the SaaS vertical it's the 2nd-most-captured surface (42 screens, behind editor 56), which tells you B2B products lean heavily on guided setup.[4] If less than half of tracked companies capture onboarding, a well-built guided first-run is a differentiator, not a baseline — but scope it to the point of first value, since the census can't tell you how long is too long.
Caveats
This counts onboarding-screen presence, not flow length or completion — the web corpus has no flow/step data.[1] Absence in the capture doesn't prove a company lacks onboarding. The named examples reflect capture depth, not necessarily the best onboarding. Single June 2026 capture wave.[1]
The numbers
| Stat | Computed from |
|---|---|
| 927 onboarding screens (7th most common) | screen_type_leaderboard: onboarding 927 |
| 294 of 671 companies (43.8%) have onboarding | screen_type_company_coverage: onboarding 43.8% |
| onboarding is 100% in-product (927) | in_product_by_screen_type: onboarding 927 in-product |
| SaaS onboarding 42 (2nd after editor 56); top onboarding depth sunsama 16, confluence 15, google-workspace 14 | vertical_screen_mix_saas_finance + qualitative onboarding examples |
Sources & citations
- [1] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Onboarding frequency; captured June 2026. ↩
- [2] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Per-company onboarding coverage. ↩
- [3] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. is_in_product by type; onboarding 100% in-product (927). ↩
- [4] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. SaaS vertical mix and named onboarding examples. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.