# How common is a dedicated onboarding screen in web products?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=11753
Tags: onboarding, saas, web, signup, ux-patterns
HTML: https://www.lazyweb.com/research/how-common-is-an-onboarding-screen-in-web-products
Markdown: https://www.lazyweb.com/research/how-common-is-an-onboarding-screen-in-web-products.md

**Answer.** 44% of tracked web companies have an onboarding screen captured: 294 of 671, across 927 labeled screens.[1][2] Onboarding is 100% in-product — it begins after authentication in this corpus, not before.[3] SaaS invests the most: in the SaaS vertical, onboarding (42 screens) is the 2nd-largest surface after editor.[4]

> 44% of tracked web companies (294 of 671) have an onboarding screen; 927 in all, all in-product — Lazyweb Research, July 2026.

## The finding

Onboarding ranks 7th of 15 types by volume (927 screens) and by coverage (294 of 671, 43.8%).[1][2] All 927 onboarding screens are in-product, meaning they sit after signup, not in the marketing funnel.[3] The named leaders skew toward productivity and B2B tools:

| Company | Onboarding screens |
|---|---|
| sunsama | 16 |
| confluence | 15 |
| google-workspace | 14 |
| lu-ma | 13 |
| nextdoor | 13 |
| hubspot | 13 |

## How to apply it

Onboarding is 100% in-product, so treat it as a post-auth guided-setup surface, not a pre-signup marketing sequence.[3] In the SaaS vertical it's the 2nd-most-captured surface (42 screens, behind editor 56), which tells you B2B products lean heavily on guided setup.[4] If less than half of tracked companies capture onboarding, a well-built guided first-run is a differentiator, not a baseline — but scope it to the point of first value, since the census can't tell you how long is too long.

## Caveats

This counts onboarding-screen presence, not flow length or completion — the web corpus has no flow/step data.[1] Absence in the capture doesn't prove a company lacks onboarding. The named examples reflect capture depth, not necessarily the best onboarding. Single June 2026 capture wave.[1]

## The numbers

| Stat | Computed from |
| --- | --- |
| 927 onboarding screens (7th most common) | screen_type_leaderboard: onboarding 927 |
| 294 of 671 companies (43.8%) have onboarding | screen_type_company_coverage: onboarding 43.8% |
| onboarding is 100% in-product (927) | in_product_by_screen_type: onboarding 927 in-product |
| SaaS onboarding 42 (2nd after editor 56); top onboarding depth sunsama 16, confluence 15, google-workspace 14 | vertical_screen_mix_saas_finance + qualitative onboarding examples |

## Methodology

Universe: 11,753 labeled desktop product screens across 671 web companies (sites_screen_labels), captured June 2026. Method: frequency and per-company coverage for screen_type='onboarding'. Caveat: presence only, no flow length; single wave.

## Sources & citations

- [1] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Onboarding frequency; captured June 2026.
- [2] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Per-company onboarding coverage.
- [3] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. is_in_product by type; onboarding 100% in-product (927).
- [4] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. SaaS vertical mix and named onboarding examples.

## Related questions

- [What share of web products have the full dashboard + settings + onboarding spine?](https://www.lazyweb.com/research/what-share-of-web-products-have-the-full-product-spine)
- [Are B2B and SaaS products dashboard-first or something else?](https://www.lazyweb.com/research/are-b2b-saas-products-dashboard-first-or-editor-first)
- [How common is a dedicated settings screen in web products?](https://www.lazyweb.com/research/how-common-is-a-settings-screen-in-web-products)