How common is a dedicated settings screen in web products?

51% of tracked web companies have a settings screen captured: 345 of 671 companies, across 1,351 labeled screens — the 3rd most common screen type.^[1]^[2] Settings is 100% in-product, so it never appears in the marketing/pre-auth surface.^[3] The named leaders (google-workspace, front, clerk) each carry 20+ distinct settings screens, signaling deep settings hierarchies.

51% of 671 tracked web companies (345) have a settings screen; 1,351 settings screens in all — Lazyweb Research, July 2026.

Lazyweb Research · n=11753 · Published 2026-07-07

saaswebux-patternsdesign

The finding

Settings ranks 3rd of 15 screen types by volume (1,351 screens) and by company coverage (345 of 671, 51.4%).^[1]^[2] It sits just behind editor and inbox and just ahead of feed. Every one of the 1,351 settings screens is in-product — settings is one of eight screen types that are 100% authenticated (editor, inbox, settings, feed, dashboard, profile, onboarding, cancellation).^[3]

The companies with the deepest settings coverage:

Company	Settings screens
google-workspace	39
front	28
clerk	22
calendly	18
okta	16
notion	15

How to apply it

A single settings page is the norm, but the leaders show settings is often a multi-screen surface (google-workspace 39, front 28).^[4] If you're scoping a settings redesign, benchmark against a hierarchy, not one page — infrastructure and identity products (clerk, okta) capture especially deep settings because account, security, and team configuration each get their own screen. Settings is also a candidate location for an in-product upgrade entry point, since it's authenticated and high-intent, though this census cannot confirm what individual settings screens surface.

Caveats

This census counts screen presence, not content. It cannot tell you whether settings surfaces plan/billing, profile, or notifications first — the web corpus has no element-level vision join.^[1] Company-level counts reflect capture depth: a company with 1 captured settings screen may have many more in production. Single June 2026 capture wave.

The numbers

Stat	Computed from
1,351 settings screens (3rd most common type)	screen_type_leaderboard: settings 1,351
345 of 671 companies (51.4%) have settings	screen_type_company_coverage: settings 51.4% (345/671)
settings is 100% in-product	in_product_by_screen_type: settings 100% in-product
top settings depth: google-workspace 39, front 28, clerk 22, calendly 18, okta 16, notion 15	qualitative settings examples

Methodology. Universe: 11,753 labeled desktop product screens across 671 web companies (sites_screen_labels), captured June 2026. Method: per-company presence and per-company screen counts for screen_type='settings'. Caveat: structural census — no element-level content data; single capture wave.

Sources & citations

[1] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Screen-type frequency, 15-type vocabulary, captured June 2026; structural only. ↩
[2] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Per-company settings coverage. ↩
[3] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. is_in_product by screen type; settings 100% in-product. ↩
[4] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Named top-settings examples (per-company distinct screen counts). ↩

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.