Your landing page’s weakest score is Trust.

Fix Trust
50Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Hubble
Health Gorilla
Particle Health
Flexpa
Trust read
Zus HealthNo visible trust signal identified.
Hubble"70,000+ PROVIDERS, ACROSS THE SYSTEMS PATIENT DATA LIVES IN" bar with Epic, Cerner, athenahealth, UnitedHealthcare, and
Particle Health320+ million patients' medical records piped from the largest healthcare networks
Health Gorilla"TRUSTED BY LEADERS IN HEALTHCARE" logo strip with Humana, Oscar, and Virta
Datavant"Datavant and Savant Bio Partner to Deliver End-to-End Clinical Record Retrieval and Abstraction" partnership banner
Flexpa"Powered by a 3-in-1 network: CMS-9115, ONC (g)(10), TEFCA IAS. With patient consent, IAL2 identity proofing, SMART Heal

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zus Health
Hubble
Flexpa
Health Gorilla
Particle Health
Datavant

Problems

  • no hero CTA — nav pill only
  • no action verb, reads as a label
  • click feels like a sales commitment
  • cookie 'Accept' dominates the fold

Mobile web

48Poor

The phone experience as a first-class citizen.

Zus Health mobile capture for Mobile web

What works

What to improve

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Zus Health’s headlineMeet your new best friend — the ZAPThe Zus Aggregated Profile prevents hospital stays and acute events before they happen.

Working

Could improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Zus Health desktop capture for Information hierarchy

What works

What to improve