Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Datavant
Hubble
Health Gorilla
Particle Health
Flexpa
Trust read
Datavant"Datavant and Savant Bio Partner to Deliver End-to-End Clinical Record Retrieval and Abstraction" partnership banner
Hubble"70,000+ PROVIDERS, ACROSS THE SYSTEMS PATIENT DATA LIVES IN" bar with Epic, Cerner, athenahealth, UnitedHealthcare, and
Particle Health320+ million patients' medical records piped from the largest healthcare networks
Health Gorilla"TRUSTED BY LEADERS IN HEALTHCARE" logo strip with Humana, Oscar, and Virta
Zus HealthNo visible trust signal identified.
Flexpa"Powered by a 3-in-1 network: CMS-9115, ONC (g)(10), TEFCA IAS. With patient consent, IAL2 identity proofing, SMART Heal

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Datavant
Hubble
Flexpa
Health Gorilla
Particle Health

Problems

  • 'Learn More' promises no value
  • vague — no destination or outcome
  • competes with nav 'Contact Us'

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Datavant’s headlineMaking the world's health data secure, accessible and actionable.Securely connect, protect, and activate health data across the healthcare ecosystem through the industry's most trusted data collaboration platform.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Datavant desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Datavant mobile capture for Mobile web

What works

What to improve