Your landing page’s weakest score is Trust.

Fix Trust
77Growth scoreupdated

category scores

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Trust

72Fair

Proof that the product is real, competent, and safe to try.

Trust read
Hubble"70,000+ PROVIDERS, ACROSS THE SYSTEMS PATIENT DATA LIVES IN" bar with Epic, Cerner, athenahealth, UnitedHealthcare, and
Particle Health320+ million patients' medical records piped from the largest healthcare networks
Health Gorilla"TRUSTED BY LEADERS IN HEALTHCARE" logo strip with Humana, Oscar, and Virta
Zus HealthNo visible trust signal identified.
Datavant"Datavant and Savant Bio Partner to Deliver End-to-End Clinical Record Retrieval and Abstraction" partnership banner
Flexpa"Powered by a 3-in-1 network: CMS-9115, ONC (g)(10), TEFCA IAS. With patient consent, IAL2 identity proofing, SMART Heal

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hubble

Problems

  • click feels like a sales commitment
  • no self-serve or product entry
  • secondary 'Contact us' is redundant

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Hubble’s headlineAI-native medical record retrievalAPIs where they work. Voice and browser agents for everything they miss. One authorization, a more complete record.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Hubble mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Hubble desktop capture for Information hierarchy

What works

What to improve