Health Gorillahttps://healthgorilla.com/

Your landing page’s weakest score is CTA.

How Health Gorilla ranks

  1. 1.Hubble77
  2. 2.Health Gorilla72
  3. 3.Flexpa68
  4. 4.Particle Health67
  5. 5.Datavant62
  6. 6.Zus Health50
Fix CTA
72Growth scoreupdated

category scores

CTA68Trust70
category scoresShowHide
CTA68Trust70

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Health Gorilla
Hubble
Flexpa

Problems

  • sales-call feel raises click cost
  • differs from header's 'Get in touch'
  • four words, over the 3-word ideal
  • no payoff named for the click

Trust

70Fair

Proof that the product is real, competent, and safe to try.

Health Gorilla
Hubble
Trust read
Health Gorilla"TRUSTED BY LEADERS IN HEALTHCARE" logo strip with Humana, Oscar, and Virta
Hubble"70,000+ PROVIDERS, ACROSS THE SYSTEMS PATIENT DATA LIVES IN" bar with Epic, Cerner, athenahealth, UnitedHealthcare, and
Particle Health320+ million patients' medical records piped from the largest healthcare networks
Zus HealthNo visible trust signal identified.
Datavant"Datavant and Savant Bio Partner to Deliver End-to-End Clinical Record Retrieval and Abstraction" partnership banner
Flexpa"Powered by a 3-in-1 network: CMS-9115, ONC (g)(10), TEFCA IAS. With patient consent, IAL2 identity proofing, SMART Heal

Mobile web

70Fair

The phone experience as a first-class citizen.

Health Gorilla mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Health Gorilla desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Health Gorilla’s headlineThe patient's whole story, one connection awayHealth Gorilla provides the national network, infrastructure, and APIs to access patient data securely and comply with the CalHHS DxF and TEFCA.

Working

Could improve