Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Flexpa
Hubble
Health Gorilla
Particle Health
Trust read
Flexpa"Powered by a 3-in-1 network: CMS-9115, ONC (g)(10), TEFCA IAS. With patient consent, IAL2 identity proofing, SMART Heal
Hubble"70,000+ PROVIDERS, ACROSS THE SYSTEMS PATIENT DATA LIVES IN" bar with Epic, Cerner, athenahealth, UnitedHealthcare, and
Particle Health320+ million patients' medical records piped from the largest healthcare networks
Health Gorilla"TRUSTED BY LEADERS IN HEALTHCARE" logo strip with Humana, Oscar, and Virta
Zus HealthNo visible trust signal identified.
Datavant"Datavant and Savant Bio Partner to Deliver End-to-End Clinical Record Retrieval and Abstraction" partnership banner

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cut-off hero CTA — The primary 'Get a demo' button barely enters the first viewport — only a green sliver is visible.
  2. Second body paragraph — The CMS-9115/ONC/TEFCA acronym block adds five lines of dense jargon that pushes the CTA off-screen.
  3. Long value paragraph — Nine lines of body copy is desktop-density prose crammed into a phone column.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Flexpa

How Flexpa compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Flexpa desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Flexpa’s headlineHealth records for agentsFlexpa helps patients share health records from insurers, medical record systems, and nationwide exchanges. Developers use Flexpa to build agents for clinical trials, benefits navigation, and healthcare services.

Working

Could improve