ZeroFoxhttps://zerofox.com/

Your landing page’s weakest score is Value props.

How ZeroFox ranks

  1. 1.Doppel64
  2. 2.Netcraft64
  3. 3.GhostEye58
  4. 4.Memcyco56
  5. 5.ZeroFox42
  6. 6.Bolster16
Fix Value props
42Growth scoreupdated

category scores

Value props28Trust38
category scoresShowHide
Value props28Trust38

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

ZeroFox’s headline vagueDEFEND YOUR WORLD

Working

  • Bold, confident brand tone
  • Protective emotion fits security buyers

Could improve

  • Could caption any security product
  • No subhead, numbers, or outcome
  • Hero video decorates, never demonstrates

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Netcraft
Memcyco
Doppel
Trust read
ZeroFoximplicit context ZeroFox may benefit from pre-existing familiarity among its target audience.
GhostEyeNo visible trust signal identified.
DoppelIllustrated threat-detection diagram with labeled attack vectors ("DOP-42 VOICEMAIL", "DOP-25 EMAIL", "DOP-23 MESSENGER"
NetcraftNora chat widget claim: "taking down phishing sites quickly, often within 33 minutes"
Bolster"NEW! Fraudulent Ads Monitoring, Inside Your Platform" announcement link
MemcycoFrost & Sullivan research banner: "Research: why fraud prevention must start before login"

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

ZeroFox desktop capture for Information hierarchy

What works

What to improve

Mobile web

44Poor

The phone experience as a first-class citizen.

ZeroFox mobile capture for Mobile web

What works

What to improve

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ZeroFox

How ZeroFox compares

Recommended rewrites