Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Doppel
Netcraft
Memcyco
Trust read
DoppelIllustrated threat-detection diagram with labeled attack vectors ("DOP-42 VOICEMAIL", "DOP-25 EMAIL", "DOP-23 MESSENGER"
GhostEyeNo visible trust signal identified.
ZeroFoximplicit context ZeroFox may benefit from pre-existing familiarity among its target audience.
NetcraftNora chat widget claim: "taking down phishing sites quickly, often within 33 minutes"
Bolster"NEW! Fraudulent Ads Monitoring, Inside Your Platform" announcement link
MemcycoFrost & Sullivan research banner: "Research: why fraud prevention must start before login"

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Doppel
Netcraft

Problems

  • 'Request' implies waiting on sales
  • secondary CTA offers cheaper click
  • no instant-value payoff in copy

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Doppel’s headlineThe AI-Native Social Engineering Defense PlatformOutpace AI-driven attacks. Unify Digital Risk Protection, Human Risk Management, and Email Security to stop digital threats before they scale, empower your teams to lead your defense, and scale your SOC with agentic AI.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Doppel mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Doppel desktop capture for Information hierarchy

What works

What to improve