Netcrafthttps://netcraft.com/

Your landing page’s weakest score is Trust.

How Netcraft ranks

  1. 1.Netcraft64
  2. 2.Doppel64
  3. 3.GhostEye58
  4. 4.Memcyco56
  5. 5.ZeroFox42
  6. 6.Bolster16
Fix Trust
64Growth scoreupdated

category scores

Trust52Mobile web58
category scoresShowHide
Trust52Mobile web58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
NetcraftNora chat widget claim: "taking down phishing sites quickly, often within 33 minutes"
GhostEyeNo visible trust signal identified.
DoppelIllustrated threat-detection diagram with labeled attack vectors ("DOP-42 VOICEMAIL", "DOP-25 EMAIL", "DOP-23 MESSENGER"
ZeroFoximplicit context ZeroFox may benefit from pre-existing familiarity among its target audience.
Bolster"NEW! Fraudulent Ads Monitoring, Inside Your Platform" announcement link
MemcycoFrost & Sullivan research banner: "Research: why fraud prevention must start before login"

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Cut-off GET DEMO button — The only primary CTA is pushed below the fold and clipped at the viewport edge.
  2. Oversized serif headlines — Desktop-scale type wraps into four tall lines and pushes the CTA off-screen.
  3. Nine-line body paragraph — Full desktop paragraph runs unedited on mobile, adding a screen of scroll before the CTA.
  4. Three-line promo banner — The Register Today bar wraps to three lines and eats the top of the viewport.

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Netcraft desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Netcraft

How Netcraft compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Netcraft’s headlineFROM PREDICTIVE SIGNALS TO PROACTIVE TAKEDOWNSMove from threat intelligence to decisive action. Detect, preempt, disrupt, and take down threats, even before the attack is live. Backed by the unmatched speed, visibility, and accuracy you expect from the world's leading brand protection

Working

Could improve