Personahttps://withpersona.com/

Your landing page’s weakest score is Mobile web.

How Persona ranks

  1. 1.Veriff76
  2. 2.Didit73
  3. 3.Persona72
  4. 4.Sumsub66
  5. 5.Onfido55
  6. 6.Jumio50
Fix Mobile web
72Growth scoreupdated

category scores

Mobile web64Information hierarchy72
category scoresShowHide
Mobile web64Information hierarchy72

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Carolina chat pop-up — Auto-opened chat bubble covers a third of the viewport over the hero image, with no conversion-valuable CTA.
  2. Ask Carolina pill — Second sticky chat control stacked below the pop-up, doubling the interruption and hiding more of the page.
  3. Gartner announcement banner — Two-line promo banner eats the top of the first viewport and pushes the hero down.
  4. Cookie/consent icon — Floating consent widget overlaps the hero illustration in the bottom-left corner, adding a third overlay element.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Carolina chatbot panel — Auto-expanded with three quick-reply buttons, it commands the right third of the fold and competes with the hero CTA at equal visual weight.
  2. Seven-item nav row — Platform, Products, Solutions, Customers, Pricing, Research, Resources plus dropdowns offer a dozen exits before the demo CTA.
  3. Gartner announcement banner — A full-width linked banner sits above the brand and pulls the first click away from the conversion path.
  4. See our full platform — Secondary link sits directly beside the primary CTA at similar size, splitting the single decision point.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Persona

How Persona compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Persona’s headlineKeeping the internet humanPersona is the most flexible and secure way to verify real people and real businesses online.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Persona desktop capture for Trust

How Persona compares

Trust read