Sumsubhttps://sumsub.com/

Your landing page’s weakest score is Value props.

How Sumsub ranks

  1. 1.Veriff76
  2. 2.Didit73
  3. 3.Persona72
  4. 4.Sumsub66
  5. 5.Onfido55
  6. 6.Jumio50
Fix Value props
66Growth scoreupdated

category scores

Value props52Information hierarchy58
category scoresShowHide
Value props52Information hierarchy58

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Sumsub’s headline vagueAI-powered trust infrastructure for compliance operations at scaleConnect workflows, reduce manual steps, and expand into new markets without piling on more tools, teams, or processes

Working

  • Names the compliance-ops audience directly
  • Subhead voices real pain: manual steps, tool sprawl
  • Recognizable exchange logos add proof

Could improve

  • Desktop hero copy fails to render at all
  • No numbers: speed, markets, pass rates
  • 'Trust infrastructure' is category-speak

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Floating unlabeled CTA — The lone blue button sits mid-page with no supporting copy above it, breaking the scan path.
  2. Sign up link — A second conversion control beside the primary CTA splits attention at the same eye level.
  3. Top utility bar — An extra row of links above the nav adds exits before the visitor reaches the value proposition.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Sumsub desktop capture for Trust

How Sumsub compares

Trust read

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Sumsub

How Sumsub compares

Recommended rewrites

Mobile web

84Strong

The phone experience as a first-class citizen.

Sumsub mobile capture for Mobile web

What works

What to improve