Jumiohttps://jumio.com/

Your landing page’s weakest score is Value props.

How Jumio ranks

  1. 1.Veriff76
  2. 2.Didit73
  3. 3.Persona72
  4. 4.Sumsub66
  5. 5.Onfido55
  6. 6.Jumio50
Fix Value props
50Growth scoreupdated

category scores

Value props42Mobile web42
category scoresShowHide
Value props42Mobile web42

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Jumio’s headline vagueThis is identity intelligence.

Working

  • Confident, memorable brand tagline
  • Banner names a concrete product win
  • 'Leading Brands Choose Jumio' hints at proof

Could improve

  • Headline is a buzzword, not an outcome
  • No subhead explaining what Jumio does
  • Hero image decorates, doesn't demo

Mobile web

42Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Watch Video only CTA — The sole visible action is a passive video link; the desktop Get Started button never appears on mobile.
  2. Floating chat avatar — Green bubble sits on top of the banner headline, hiding the words after "Trusted".

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Jumio desktop capture for Trust

How Jumio compares

Trust read

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Jumio desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Jumio

How Jumio compares

Recommended rewrites