Onfidohttps://onfido.com/

Your landing page’s weakest score is Mobile web.

How Onfido ranks

  1. 1.Onfido55
Fix Mobile web
55Growth scoreupdated

category scores

Mobile web44Information hierarchy54
category scoresShowHide
Mobile web44Information hierarchy54

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Cookie consent banner — Dead blocker covering the bottom third with no conversion-valuable CTA — pure friction before any product action.
  2. Utility link row — Full desktop link row (Login, Support, Buy, Blog) survives on mobile, creating a triple-decker header that eats the fold.
  3. Oversized hero headline — Headline barely scaled down, wrapping three lines and pushing the value copy and any CTA below the fold.
  4. Promo announcement bar — Sticky purple promo bar with no dismiss control adds a fourth competing message above the hero.

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Cookie consent banner — Full-width black overlay with two heavyweight buttons hijacks the fold's bottom third and outranks every page CTA.
  2. Purple promo banner — 'Join Our Agentic AI Trust Accelerator Program' with its own 'Learn More' button claims the top of the page and pulls attention off the IDV message.
  3. Utility nav row — Login, Support, Buy, Blog, language, and search add six exit paths stacked above the main nav before the visitor reaches the headline.

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Onfido

How Onfido compares

Recommended rewrites

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Onfido desktop capture for Trust

How Onfido compares

Trust read

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Onfido’s headlineIdentity Verification (IDV) SolutionsDeliver fast, secure onboarding that earns customer trust from the first interaction — and maintains it every day after. Entrust enables financial institutions, gaming companies, retail providers, and more to verify identities quickly and a

Working

Could improve