Didithttps://didit.me/

Your landing page’s weakest score is Trust.

How Didit ranks

  1. 1.Veriff76
  2. 2.Didit73
  3. 3.Persona72
  4. 4.Sumsub66
  5. 5.Onfido55
  6. 6.Jumio50
Fix Trust
73Growth scoreupdated

category scores

Trust62Information hierarchy72
category scoresShowHide
Trust62Information hierarchy72

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Didit
Veriff
Persona
Trust read
Didit"BACKED BY Y Combinator Robinhood" investor strip above the Start free CTA
SumsubCustomer logo strip below the hero CTA (Bybit, BingX, Gate and others)
Persona"Persona is named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity Verification" banner
Veriff"Trusted by 3,000+ businesses worldwide" with logo strip (Instacart, AWS, Trustpilot, Western Union, Bumble)
Onfidoimplicit context Onfido may benefit from pre-existing familiarity among its target audience.
JumioNews banner: "Jumio’s selfie.DONE™ Eliminates ID Scan for Trusted Users — Read the News"

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Talk to us button — Filled blue pill rivals the black Start free CTA, splitting the primary action's weight.
  2. AI assistant popup — Auto-opened chat card covers the hero video; on mobile it hides the play button entirely.
  3. Announcement banner — Top-of-page $7.5M banner with a link is the first exit path visitors see before the value prop.
  4. Read the docs button — Same size and shape as Start free, sitting beside it and diluting the single conversion path.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Didit’s headlineInfrastructure for identity and fraud.With one open API, integrate any identity and fraud flow, across users, businesses, and transactions. Ship in 5 minutes, or one prompt with your coding agent.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Didit mobile capture for Mobile web

What works

What to improve

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Didit

How Didit compares

Recommended rewrites