Viomehttps://viome.com/

Your landing page’s weakest score is Trust.

How Viome ranks

  1. 1.Viome78
  2. 2.Tiny Health76
  3. 3.Floré by Sun Genomics73
  4. 4.ZOE72
  5. 5.Gutgutgoose70
  6. 6.Ombre (formerly Thryve)69
Fix Trust
78Growth scoreupdated

category scores

Trust74Information hierarchy76
category scoresShowHide
Trust74Information hierarchy76

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Trust read
ViomeOutcome stat badges: "91% improved digestion / 92% better energy / 94% improved mood — Self-reported after 6 months foll
Gutgutgoose"Backed by Y Combinator" badge below the hero product shot
ZOE"Designed by ZOE gut health scientists" subheadline claim
Ombre (formerly Thryve)Phone mockup showing the Ombre Score report UI ("Ombre Score 84" with Diversity, Comparison, Ecosystem, Symptoms score b
Tiny Health"Developed by researchers from" strip with Johns Hopkins, Stanford, Mayo Clinic, Washington University, Cornell, and Har
Floré by Sun GenomicsRated 4.5 on ★ Trustpilot · 326 verified reviews

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Stats badges bottom-right — Three stacked stat pills sit far outside the left scan path, adding a competing block visitors read after the CTA instead of with the headline.
  2. Header nav links — Five nav destinations (Shop, About, Refer a Friend, Healthcare Providers, account/cart) plus 'Get Started' create exit paths before 'Take My Test' is seen.
  3. Get Started button — A second boxed CTA in the header competes at equal weight with the hero's 'Take My Test', splitting the primary action into two labels.
  4. Testimonial ticker strip — Scrolling quotes creep into the fold half-cropped, adding moving text at the exact moment the visitor reaches the hero CTA.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Viome

How Viome compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Viome mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Viome’s headlineNo more trial and error. Proof you're on the right path.Get the real evidence behind how you feel. Test at home. See what's driving your digestion, energy, and mood. Follow a plan built precisely for you.

Working

Could improve