Your landing page’s weakest score is Trust.
How Tiny Health ranks
76Growth scoreupdated
category scores
category scoresShowHide
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Tiny Health | "Developed by researchers from" strip with Johns Hopkins, Stanford, Mayo Clinic, Washington University, Cornell, and Har |
| "Backed by Y Combinator" badge below the hero product shot | |
| Outcome stat badges: "91% improved digestion / 92% better energy / 94% improved mood — Self-reported after 6 months foll | |
| "Designed by ZOE gut health scientists" subheadline claim | |
| Phone mockup showing the Ombre Score report UI ("Ombre Score 84" with Diversity, Comparison, Ecosystem, Symptoms score b | |
| Rated 4.5 on ★ Trustpilot · 326 verified reviews |
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Tiny Health’s headline undersells
Gut health for every age and stage
From infancy to adulthood, Tiny Health helps you understand and optimize your family's microbiome. Detect imbalances early and take action with our at-home gut and vaginal tests.
Working
- Subhead names product and outcome
- Hero shows kit and real results screen
- Elite research logos back health claims
Could improve
- Headline states category, not benefit
- No numbers anywhere in the fold
- Emotional stakes (eczema, allergies) buried
Mobile web
76FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Tiny Health compares
Recommended rewrites