ZOEhttps://zoe.com/

Your landing page’s weakest score is Trust.

How ZOE ranks

  1. 1.MyFitnessPal82
  2. 2.pulso.health78
  3. 3.Yazio73
  4. 4.ZOE72
  5. 5.Lifesum70
  6. 6.MyRealFood60
Fix Trust
72Growth scoreupdated

category scores

Trust48Value props72
category scoresShowHide
Trust48Value props72

Trust

48Poor

Proof that the product is real, competent, and safe to try.

ZOE
pulso.health
MyFitnessPal
Yazio
MyRealFood
Trust read
ZOE"Designed by ZOE gut health scientists" subheadline claim
pulso.health"4.9 en App Store" / "4.9 en Play Store" ratings with "+6 millones son parte de la comunidad" avatar row
MyFitnessPalJoin over 280 million people on their journey to eat better, building lasting habits, and reach their goals.
Lifesumimplicit context Lifesum may benefit from pre-existing familiarity among its target audience.
YazioReal app UI screenshots: "Today / Week 175" summary and "Water Tracker — 72 fl oz" screens
MyRealFoodRecipe cards with visible like counts (10487 and 6605) showing an active community

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

ZOE’s headline undersellsMake it a good gut day.Swap synthetic pills and powders for 30+ delicious, crunchy plants. Designed by ZOE gut health scientists, Daily30 is changing the supplement status quo with science.

Working

  • Names a concrete enemy: synthetic pills
  • Specific number: 30+ plants
  • Hero image shows real food, not decor

Could improve

  • No outcome named for the buyer
  • Homepage sells one SKU, not ZOE's platform
  • Headline is a pun, not a promise

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ZOE

How ZOE compares

Recommended rewrites

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

ZOE desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

ZOE mobile capture for Mobile web

What works

What to improve