Gutgutgoosehttps://gutgutgoose.com/

Your landing page’s weakest score is Trust.

How Gutgutgoose ranks

  1. 1.Viome78
  2. 2.Tiny Health76
  3. 3.Floré by Sun Genomics73
  4. 4.ZOE72
  5. 5.Gutgutgoose70
  6. 6.Ombre (formerly Thryve)69
Fix Trust
70Growth scoreupdated

category scores

Trust52Information hierarchy72
category scoresShowHide
Trust52Information hierarchy72

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Gutgutgoose
Viome
Tiny Health
Floré by Sun Genomics
Trust read
Gutgutgoose"Backed by Y Combinator" badge below the hero product shot
ViomeOutcome stat badges: "91% improved digestion / 92% better energy / 94% improved mood — Self-reported after 6 months foll
ZOE"Designed by ZOE gut health scientists" subheadline claim
Ombre (formerly Thryve)Phone mockup showing the Ombre Score report UI ("Ombre Score 84" with Diversity, Comparison, Ecosystem, Symptoms score b
Tiny Health"Developed by researchers from" strip with Johns Hopkins, Stanford, Mayo Clinic, Washington University, Cornell, and Har
Floré by Sun GenomicsRated 4.5 on ★ Trustpilot · 326 verified reviews

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header Get Started button — Dark green button nearly disappears into the dark navy sky background, and it duplicates the hero CTA at equal weight.
  2. Top quiz banner — A second conversion path ('Take the quiz') sits above everything, competing with 'Get started' before the value prop is read.
  3. Hero Get started button — Dark green on mid-blue sky yields low contrast for the single most important element on the page.
  4. Nav pill bar — Five nav links float in a highlighted pill at the fold's center-top, drawing eye-level attention away from the headline.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gutgutgoose

How Gutgutgoose compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Gutgutgoose’s headlineBetter gut health with personalized probioticsNo more guessing which probiotic might work. Test your microbiome with full DNA sequencing, get a made-to-order formula, then retest for proof of which strains colonized.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Gutgutgoose mobile capture for Mobile web

What works

What to improve