Ombre (formerly Thryve)https://ombrelab.com/

Your landing page’s weakest score is Trust.

How Ombre (formerly Thryve) ranks

  1. 1.Viome78
  2. 2.Tiny Health76
  3. 3.Floré by Sun Genomics73
  4. 4.ZOE72
  5. 5.Gutgutgoose70
  6. 6.Ombre (formerly Thryve)69
Fix Trust
69Growth scoreupdated

category scores

Trust52Value props58
category scoresShowHide
Trust52Value props58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Ombre (formerly Thryve)
Viome
Tiny Health
Floré by Sun Genomics
Trust read
Ombre (formerly Thryve)Phone mockup showing the Ombre Score report UI ("Ombre Score 84" with Diversity, Comparison, Ecosystem, Symptoms score b
Gutgutgoose"Backed by Y Combinator" badge below the hero product shot
ViomeOutcome stat badges: "91% improved digestion / 92% better energy / 94% improved mood — Self-reported after 6 months foll
ZOE"Designed by ZOE gut health scientists" subheadline claim
Tiny Health"Developed by researchers from" strip with Johns Hopkins, Stanford, Mayo Clinic, Washington University, Cornell, and Har
Floré by Sun GenomicsRated 4.5 on ★ Trustpilot · 326 verified reviews

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Ombre (formerly Thryve)’s headline vagueBetter Starts HereDigestive Issues. Sleep. Mood. Athletic performance. Your gut health touches them all. Find out how.

Working

  • Subhead names real symptom stakes
  • Hero shows test kit + score app
  • CTA 'TEST MY GUT' is concrete

Could improve

  • Headline could caption any product
  • No numbers or proof points in copy
  • Test-to-outcome promise never stated

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ombre (formerly Thryve)

How Ombre (formerly Thryve) compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Ombre (formerly Thryve) desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Ombre (formerly Thryve) mobile capture for Mobile web

What works

What to improve