Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

TwentyTwo
Aclid
Trust read
TwentyTwo"Backed by Y Combinator" badge above the hero headline
SecureDNANo visible trust signal identified.
Aclid"TRUSTED BY INDUSTRY LEADERS" logo strip with ANSA Biotechnologies
IBBIS (Common Mechanism)No visible trust signal identified.
RTX BBN / Battelle biosecurity screening"8 national laboratories advancing America's competitive edge - managed by Battelle" stat

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

TwentyTwo’s headline vagueThe AI Infrastructure for BiosecurityEvery layer of defense for the bioeconomy—starting with AI-powered screening.

Working

  • Clear category and audience named
  • YC badge adds credibility
  • Subhead names one real capability

Could improve

  • No numbers or concrete outcomes
  • "Infrastructure" is an abstraction stack
  • Hero art decorates, doesn't demonstrate

Mobile web

62Fair

The phone experience as a first-class citizen.

TwentyTwo mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

TwentyTwo

How TwentyTwo compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

TwentyTwo desktop capture for Information hierarchy

What works

What to improve