RTX BBN / Battelle biosecurity screeninghttps://battelle.org/

Your landing page’s weakest score is Information hierarchy.

How RTX BBN / Battelle biosecurity screening ranks

  1. 1.Aclid71
  2. 2.TwentyTwo64
  3. 3.SecureDNA54
  4. 4.IBBIS (Common Mechanism)44
  5. 5.RTX BBN / Battelle biosecurity screening37
Fix Information hierarchy
37Growth scoreupdated

category scores

Information hierarchy32CTA32
category scoresShowHide
Information hierarchy32CTA32

Information hierarchy

32Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Four accordion links — "Science That Serves", "Government", "Business", "Community" sit at identical weight with no primary action among them.
  2. Ten-link top nav — Two stacked nav rows (Doing Business With Us through OUR WORK) offer ten equal-weight exits before any conversion path appears.
  3. Context-free stat numbers — "96", "8", "1200+", "$14M+" appear at the fold edge with their explanatory captions cropped below, reading as meaningless digits.

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aclid
TwentyTwo
SecureDNA

Problems

  • no CTA button or input in fold
  • accordion labels replace actions
  • 'Contact' buried in tiny utility nav
  • stats block gives nothing to click

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

RTX BBN / Battelle biosecurity screening’s headlineScience That Serves

Working

Could improve

Mobile web

42Poor

The phone experience as a first-class citizen.

RTX BBN / Battelle biosecurity screening mobile capture for Mobile web

What works

What to improve

Trust

48Poor

Proof that the product is real, competent, and safe to try.

RTX BBN / Battelle biosecurity screening desktop capture for Trust

How RTX BBN / Battelle biosecurity screening compares

Trust read