IBBIS (Common Mechanism)https://ibbis.bio/

Your landing page’s weakest score is CTA.

How IBBIS (Common Mechanism) ranks

  1. 1.Aclid71
  2. 2.TwentyTwo64
  3. 3.SecureDNA54
  4. 4.IBBIS (Common Mechanism)44
  5. 5.RTX BBN / Battelle biosecurity screening37
Fix CTA
44Growth scoreupdated

category scores

CTA32Trust34
category scoresShowHide
CTA32Trust34

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aclid
TwentyTwo
SecureDNA

Problems

  • no CTA anywhere in the fold
  • hero has headline but no action
  • nav links are the only clicks
  • desktop headline text is clipped

Trust

34Poor

Proof that the product is real, competent, and safe to try.

Aclid
TwentyTwo
RTX BBN / Battelle biosecurity screening
Trust read
IBBIS (Common Mechanism)No visible trust signal identified.
TwentyTwo"Backed by Y Combinator" badge above the hero headline
SecureDNANo visible trust signal identified.
Aclid"TRUSTED BY INDUSTRY LEADERS" logo strip with ANSA Biotechnologies
RTX BBN / Battelle biosecurity screening"8 national laboratories advancing America's competitive edge - managed by Battelle" stat

Information hierarchy

42Poor

Does the design help or inhibit what the page is trying to say?

IBBIS (Common Mechanism) desktop capture for Information hierarchy

What works

What to improve

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

IBBIS (Common Mechanism)’s headlineSafeguarding modern bioscience and biotechnologyso it can advance and flourish safely and responsibly

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

IBBIS (Common Mechanism) mobile capture for Mobile web

What works

What to improve