SecureDNAhttps://securedna.org/

Your landing page’s weakest score is Trust.

How SecureDNA ranks

  1. 1.Aclid71
  2. 2.TwentyTwo64
  3. 3.SecureDNA54
  4. 4.IBBIS (Common Mechanism)44
  5. 5.RTX BBN / Battelle biosecurity screening37
Fix Trust
54Growth scoreupdated

category scores

Trust34CTA44
category scoresShowHide
Trust34CTA44

Trust

34Poor

Proof that the product is real, competent, and safe to try.

Aclid
TwentyTwo
RTX BBN / Battelle biosecurity screening
Trust read
SecureDNANo visible trust signal identified.
TwentyTwo"Backed by Y Combinator" badge above the hero headline
Aclid"TRUSTED BY INDUSTRY LEADERS" logo strip with ANSA Biotechnologies
IBBIS (Common Mechanism)No visible trust signal identified.
RTX BBN / Battelle biosecurity screening"8 national laboratories advancing America's competitive edge - managed by Battelle" stat

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SecureDNA
Aclid
TwentyTwo

Problems

  • no CTA in hero at all
  • no 'free' despite free offer
  • contact = high-cost sales feel
  • hidden in hamburger on mobile

Mobile web

54Fair

The phone experience as a first-class citizen.

SecureDNA mobile capture for Mobile web

What works

What to improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

SecureDNA desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

SecureDNA’s headlineSafeguarding DNA synthesisA free, cryptographically secure, and verifiably up-to-date system to screen all DNA synthesis for potential hazards

Working

Could improve