Tomohttps://tomo.com/

Your landing page’s weakest score is Trust.

How Tomo ranks

  1. 1.Ralo76
  2. 2.Better76
  3. 3.Lower72
  4. 4.Rate (formerly Guaranteed Rate)72
  5. 5.Tomo70
  6. 6.Rocket Mortgage66
Fix Trust
70Growth scoreupdated

category scores

Trust38CTA72
category scoresShowHide
Trust38CTA72

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Better
Lower
Ralo
Rate (formerly Guaranteed Rate)
Rocket Mortgage
Trust read
TomoNo visible trust signal identified.
Ralo"As seen" press logo bar featuring Forbes, Business Insider, and The New York Times
Better"$110B+ funded loans" and "600k customers served" stats above the chat input
Rocket Mortgage"We've helped millions buy a home." subheadline
LowerReview strip citing Bankrate ★5.0 (3,100+ reviews), Trustpilot ★4.9 (2,600+), Zillow ★4.9 (9,600+), Google ★4.9 (4,300+)
Rate (formerly Guaranteed Rate)"4.9 stars 43K+ Reviews" beneath the hero subhead

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tomo
Ralo
Betterin-product action

Problems

  • generic — no outcome named
  • no echo of 'Low Rates' headline
  • nav link 'Get a rate quote' is stronger

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Tomo’s headlineLow Rates, No GotchasTomo Mortgage makes buying a home easy, honest, and way less expensive

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Tomo desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Tomo mobile capture for Mobile web

What works

What to improve