Ralohttps://www.ralo.com/

Your landing page’s weakest score is Trust.

How Ralo ranks

  1. 1.Ralo76
  2. 2.Better76
  3. 3.Lower72
  4. 4.Rate (formerly Guaranteed Rate)72
  5. 5.Tomo70
  6. 6.Rocket Mortgage66
Fix Trust
76Growth scoreupdated

category scores

Trust68Information hierarchy72
category scoresShowHide
Trust68Information hierarchy72

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Ralo
Better
Lower
Trust read
Ralo"As seen" press logo bar featuring Forbes, Business Insider, and The New York Times
Better"$110B+ funded loans" and "600k customers served" stats above the chat input
Rocket Mortgage"We've helped millions buy a home." subheadline
TomoNo visible trust signal identified.
LowerReview strip citing Bankrate ★5.0 (3,100+ reviews), Trustpilot ★4.9 (2,600+), Zillow ★4.9 (9,600+), Google ★4.9 (4,300+)
Rate (formerly Guaranteed Rate)"4.9 stars 43K+ Reviews" beneath the hero subhead

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Analytics consent banner — Full-width banner with two equal-weight buttons overlaps the fold and pulls attention off Get Ralo's Rate.
  2. Fine-print disclosure block — Five-line grey text wall sits directly under the CTA, adding dense legal copy to the primary scan path.
  3. Sign Up / Login pair — Login is styled as a filled dark pill matching the primary CTA weight, competing top-right in the scan path.
  4. Three rate cards — Three same-structure cards with six competing percentages force comparison work before the visitor reaches the CTA.

Mobile web

72Fair

The phone experience as a first-class citizen.

Ralo mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ralo

How Ralo compares

Recommended rewrites

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Ralo’s headlineRates Worth Bragging AboutWe automated mortgages. Enjoy the savings.

Working

Could improve