Betterhttps://better.com/

Your landing page’s weakest score is Mobile web.

How Better ranks

  1. 1.Better76
  2. 2.Ralo76
  3. 3.Lower72
  4. 4.Rate (formerly Guaranteed Rate)72
  5. 5.Tomo70
  6. 6.Rocket Mortgage66
Fix Mobile web
76Growth scoreupdated

category scores

Mobile web64Information hierarchy72
category scoresShowHide
Mobile web64Information hierarchy72

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Betsy chat input — Primary chat action sits at the very bottom of the fold, forcing a full scroll past headline, subhead, and stats before the visitor can act.
  2. Truncated placeholder text — Placeholder cuts off mid-sentence at 'I want to figure out', losing the affordability prompt that explains what to type.
  3. Suggestion chip stack — Four right-aligned chips of varying widths stack in a ragged cluster, splitting the tap decision four ways with no clear primary.
  4. Six-line headline — Headline barely scaled down from desktop and wraps into six lines, consuming a third of the viewport before the value prop lands.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Four chat quick-actions — Four same-weight pill buttons split the primary action into competing choices with no visual hierarchy among them.
  2. Get started button — Header 'Get started' duplicates the chat input as a second conversion path, pulling attention from the Betsy AI surface the fold is built around.
  3. Faded stats block — '$110B+ funded loans' and '600k customers served' render in low-contrast ghosted type that undercuts the strongest trust proof on the page.
  4. Mode toggle row — 'Betsy AI Mode / Classic Mode' toggle exposes an internal product decision that adds cognitive load right at the action surface.

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Better desktop capture for Trust

How Better compares

Trust read

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Betterin-product action

How Better compares

Recommended rewrites

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Better’s headlineBetsy AI gets you cash from your home cheaper, faster, and easier.Ask Betsy about buying, refinancing, or cashing out. She'll get you the best product and make everything fast and easy.

Working

Could improve