Lowerhttps://lower.com/

Your landing page’s weakest score is Mobile web.

How Lower ranks

  1. 1.Ralo76
  2. 2.Better76
  3. 3.Lower72
  4. 4.Rate (formerly Guaranteed Rate)72
  5. 5.Tomo70
  6. 6.Rocket Mortgage66
Fix Mobile web
72Growth scoreupdated

category scores

Mobile web68Information hierarchy72
category scoresShowHide
Mobile web68Information hierarchy72

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Stacked option cards — Three choice cards sit above the headline, pushing the primary CTA below the first viewport.
  2. Broken tofu glyphs — Arrow icons in all three cards render as empty box characters, signaling a broken page.
  3. Clipped review strip — Left review logo and count are cut off mid-character, reading as a layout bug.
  4. Explore Lower's Options button — Primary CTA is only ~65% width instead of a full-bleed thumb target.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Three product cards — Three same-weight CTAs (Get Cash, Lower My Payment, See If I Qualify) compete directly with the primary hero button.
  2. Apply Now pill — A second high-contrast pill in the nav splits attention with the hero's Explore Lower's Options CTA.
  3. Nav dropdown links — Five dropdown menus offer exit paths before the visitor reaches the hero message or CTA.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lower

How Lower compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Lower’s headlineMortgage magic.Super simple. Lightning-fast application. Dedicated mortgage expert. Get a home loan you'll actually love.

Working

Could improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Lower desktop capture for Trust

How Lower compares

Trust read