Rocket Mortgagehttps://rocketmortgage.com/

Your landing page’s weakest score is Trust.

How Rocket Mortgage ranks

  1. 1.Ralo76
  2. 2.Better76
  3. 3.Lower72
  4. 4.Rate (formerly Guaranteed Rate)72
  5. 5.Tomo70
  6. 6.Rocket Mortgage66
Fix Trust
66Growth scoreupdated

category scores

Trust52Value props62
category scoresShowHide
Trust52Value props62

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Rocket Mortgage
Better
Lower
Ralo
Rate (formerly Guaranteed Rate)
Trust read
Rocket Mortgage"We've helped millions buy a home." subheadline
Ralo"As seen" press logo bar featuring Forbes, Business Insider, and The New York Times
Better"$110B+ funded loans" and "600k customers served" stats above the chat input
TomoNo visible trust signal identified.
LowerReview strip citing Bankrate ★5.0 (3,100+ reviews), Trustpilot ★4.9 (2,600+), Zillow ★4.9 (9,600+), Google ★4.9 (4,300+)
Rate (formerly Guaranteed Rate)"4.9 stars 43K+ Reviews" beneath the hero subhead

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Rocket Mortgage’s headline undersellsLower rates unlock new adventuresWe've helped millions buy a home. Enjoy lower rates and payments in your comfort zone.

Working

  • Timely rate hook: 'Rates are trending' badge
  • 'Helped millions' lends social proof
  • Intent cards route buy/refi/equity clearly

Could improve

  • 'New adventures' is generic abstraction
  • No actual rate number in the hero
  • Subhead lacks concrete savings figures

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Rocket Mortgage desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rocket Mortgage

How Rocket Mortgage compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Rocket Mortgage mobile capture for Mobile web

What works

What to improve