Your landing page’s weakest score is CTA.

Fix CTA
45Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zonneplan
Kostenlos beraten lassen
Sonnen
1KOMMA5°
Sunrun
NODI Energy

Problems

  • no CTA anywhere above the fold
  • nav offers only content links
  • headline has no next step
  • mobile fold equally actionless

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

Tibber’s headline vagueRethinking electricity

Working

  • App screenshot shows smart charging live
  • Bold, memorable two-word brand line
  • Product UI doubles as proof of function

Could improve

  • No outcome or savings claim in the copy
  • No subhead to explain what Tibber is
  • Zero numbers or specifics anywhere in fold

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Tibber desktop capture for Trust

How Tibber compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Tibber mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Tibber desktop capture for Information hierarchy

What works

What to improve